Improve The “Gold Content”Of Products, The Real Leather Representative Enterprise Collective Send Force
2011-01-18 信息来源： 东莞远隆皮料市场
Annual industry international event – All China International leather exhibition, China International footwear fair and China International luggage, Fur leather garment and apparel exhibition held in
For many large enterprises, important means to enhance the added value is either casting brand, cultivating consumer trust in the brand, or expand the functionality of the product, product upgrading.
He Tai (
"European brand handbag, one to sell thousands of dollars, we still have a run on, and why? because of its history, culture, consumer it more of a cultural identity. "The general manager of He Tai (
what to do with the Brand building? "the cultivation of domestic brands, it is neither do some advertising, nor open several exclusive shops. Cultivating a brand also takes a long time to accumulate. "Even love Deputy said that" recent domestic market is developing rapidly, many companies see a year or two, this is not acceptable. ”
Even love, Vice and earn money by virtue of her business acumen, brands are thinking. And
"Volks wagen brand is not synonymous with low profits. "Even love Vice, as are Leather, although the raw material of the same, but different designers, different styles, work it out is not the same as the value. And Thai leather industry determined its own style, taking the road of brand building. In addition, in accordance with the development of Thai now thought in the future they are going to set up their own direct marketing shops, reduced circulation, reduce costs, so that you can let to consumers, reduce product prices, better "allow middle-income people can afford " goal.
Some businesses choose to expand product features to improve "the gold content". At present, the EU on leather footwear from
Wenzhou Gilda shoe company has launched the nano-air conditioning shoe can adjust the air inside the shoes. The heel of the shoe is equipped with airbags, in human walking shoes foul air in the cavity can be excluded, achieve the goal of clean, dry, breathable. Seemingly usually a pair of shoes, due to the originality of designers, which are endowed with a higher value.
