Dream opened a new era of Chinese shoes machine power
2014-11-03 信息来源: 东莞市捷圣智能科技有限公司
In a narrow sense refers to the shoemaking process must be used equipment, tools and accessories; broadly refers to the footwear industry chain downstream firms used machinery and equipment (including tanning, shoe last, sole, heel, metal, processing, mold, testing, etc. in the field of equipment and tools related accessories). We usually say that the shoe machine industry refers broadly.
Chinese shoe-making machinery industry was born in the 1980s. The first 10 years, the traditional footwear production regions such as Shanghai, Tianjin, Qingdao, Hangzhou, Guangzhou, Chengdu and other places, basically mainly dependent on imports of shoes machine equipment and light industrial machinery and equipment in the field under the planned economy of domestic simple shoes machine; 90 years, due to the emergence of a large number of private shoe-making enterprises and a large influx of mainland Taiwan-invested shoe, led to the introduction of Taiwan's shoe machine set point and the European technical equipment, the major shoe base have introduced modern footwear lines, has also spawned Jiangsu, Wenzhou, Fujian, Guangdong and other places of private shoe machine companies. Enter 2000, before the rapid growth in export orders, after the quality and quantity of the surge in domestic market, along with China's rapid economic growth, China shoe machine industry into a "golden age." After 2010, after two of the financial turmoil, the footwear digitization, automation, intelligent demand quick release, Chinese shoe machine industry into the "ice-breaking" period, to seek "Metamorphosis" ......
Brand dream: the introduction of a global brand to the output from the world famous
As early as the beginning of reform and opening up, in fact, there are some specific areas have been using imported equipment, such as a state-owned military enterprises (mainly according to plan production and boots, holster, belt, safety shoes, wallets, purses, etc.) or state-owned shoe factory received foreign orders they are mainly imported from Italy advanced equipment to mainland China through state channels.
With the global footwear industry ladder gradually shifting to Asia, Chinese people's living standards greatly improved throughout the country in the late 1990s, the emergence of a large number of private shoe-making enterprises, driven by the demand for shoe-making machinery. During this period, shoe and equipment imports, mainly through trading companies in Italy, Hong Kong and Taiwan trading company as an intermediary products to function-based, such as automatic nailing machine, before the vast majority of shoe rely mainly hammers, pneumatic nail gun to complete this procedure. At the time, private shoe machine business, but also in Taiwan refurbished second-hand shoes machine stage, no design, research and development, innovation, market information surface is not widespread.
2000 began, with the rapid development of China's footwear industry, the domestic shoe through exhibitions and multi-channel exchanges realized that the production of automatic nailing machine international manufacturers and brands have a lot, so they began to focus on brand and quality. Rather, the true Italian shoe machine brand into the Chinese market, from 1998 to 2008, this decade, one after the establishment of China branches, or co-Sabal, BC, CAMOGA, Newlast, ATOM, etc., or acquisition, or reorganization, or OEM and other ways Chinese localization of production and operations. And China's domestic shoe machine brand is associated with the 1990s shoe machine business owners of private entrepreneurship, the completion of capital accumulation, from 2000 to 2009, to grow up. After the financial turmoil experienced two really have the ability to expand the business, such as Emma Guangdong, name Ling, Lee Cheng, Italian and other brand shoes machine boss, had to look invested in the international market, and silently in overseas operations. Currently, the neighboring countries, Southeast Asia, South America, the Middle East and even in Europe and America can see the shoes machine brand from China.
Emma CNC was founded in 2002, began in 2003 registered "emma" major international brands in more than twenty countries around the world. According to reports, "emma" is German registered, you can achieve accessibility registered in any country, meaning "all-powerful", to convey a "science and technology, innovation and foresight" brand connotation in terms of philosophy, vision, behavior, etc. Has become one of the industry widely recognized name brand shoes from China excellent machine.
Technical dream: to go from struggling to catch up in the technology forefront
Chinese shoe-making technology development process, can be traced back to the fifties and sixties of last century, was mainly the introduction of the Czech Republic, Germany, learning to imitate the old technology and equipment through the state-run channels. To the early eighties, Yancheng some state-owned enterprises and processing the British shoe machine USM's shoe machine, shoe-making technology and equipment for the localization of digestion and absorption. The nineties, China shoe machine industry through the acquisition of second-hand Taiwan shoe repair machines and shoe machines achieve overall imitate Taiwan accumulation of technology, development and growth. Between 2000 to 2008 and then to absorb advanced Italian shoe-making technology and equipment, and in 2008, the gradual build up of Asian style and patterns.
Guangdong's most outstanding Emma and Illy. Emma, in the shoe industry ladder transferred to the process of Asia, the premonition that digitization and automation will be the next big trend in shoes machine and direction, ten years ago, began the design, development, production and sales of CNC shoe last production systems and CNC leather cutting systems. Asian model with a model in the study of the differences between Europe and America: European exist vary widely with regard to realize the quality of staff Asian factories, the production of ideas, work habits, supporting the supply of raw materials, etc., so the European machine (for a small amount of diverse, high quality of staff culture, small-scale, abundant raw materials / quality is good and cheap mode of production, etc.), sales to Asia are not very adapted to the Asian mode of production (labor-intensive, or expensive imported raw materials, employees generally low levels of literacy, management and the concept is relatively backward). Registered the "ifast love fast", "isave love Province", "inesting love Tim", "icompatibleTM love Yung", "imarks love Mark", "imore love more", "iwin love cloud" seven core technology, the introduction of C series, H2 series, G series, T series, N series, typesetting and cutting systems. Purposes, effectively meet the needs of the Asian plant (saving time and labor and material). Now, in some areas has surpassed foreign brands.
Illy, the introduction of diversified smart products "robot", "eight-person team line", and "the whole plant output device," and also around the actual needs of the enterprise's production in Asia, "saving time and labor and material", in addition to China's domestic sales, but also exported to foreign countries, to become one of a handful of domestic manufacturers to achieve shoes machine whole plant output.
There Wenzhou Ou Jiang Dalong and shoe maker. Dalong, early previously to help machine, pressing machine started to occupy most of the market share in Wenzhou. 2000 began with the Italian shoe machine giant, to OEM way through the Italian company sell products around the world, and establish a leading position in Dalong shoe machine industry. Ou River, by the "stable quality, inexpensive, practical, professional production," known in the past era of asymmetric information, from 2003 to 2008 he moved overseas quietly, get a good customer orders. Its production of injection molding machines, in addition to the Chinese domestic market, exported to Russia, Vietnam, Middle East, Africa, Eastern Europe, India, South America and so on.
The Dream: From shoes machine shoe machine power to power forward
As the world's production of shoes big country, China still accounted for 65% share of the global footwear orders. The boss can not shake the status of rivers and lakes! However, we are not power. Because few international brands, grade uneven; traditionally dependent on exports account for advantages, the price is low, margins are thin. In recent years, faced with various pressures (lack of workers, raw material prices, labor costs, exchange rate fluctuations, competition in neighboring countries), the order gradually lost to cheaper labor areas.
Due to a large number of international footwear orders, once led the active Chinese shoe machine market, China became the world's largest shoe machine trading market. After 2010 and 2012, two major industry overall adjustment, Chinese shoe machine business by early imitation, price competition, two mobile phones acquisition, has been unable to meet the rapidly growing and footwear standards to enhance the Asian market, the urgent need to transform transformation .
In particular precision, automation, intelligent shoe technology areas, such as intelligent ago to help machines, computer chip leather machines, automatic nailing machine, CNC leather cutting machine, CNC shoe last machine and other major high-end models in the field, technology, personnel , teams, customers, the environment, the quality of the operator and the relative lack of ability, compared to more weakness in intelligence terms, need to be strengthened. In fact, the development process, the Chinese shoe machine companies also been many attempts, such as joint ventures with foreign brands, project cooperation, through a very painful process, often in cooperation China has no real competitive, no right to speak, because the technology to master in the hands of others. Therefore, is not built on the basis of independent research and technological innovation, it is difficult to bring real benefits to everyone, it is difficult sustainable development.
However, without prejudice to many well-known shoe machine companies quietly independent research attempt. As Dongguan Qifeng shoe machine, in the development of vision-based intelligent recognition after helping machine; Foshan right lung shoe machine, in the development of automatic identification based on smart three-dimensional sand bottom machine; Dongguan Emma CNC, in Shanghai, China International Leather Fair starting "iwin love cloud" intelligent cloud multicore typesetting technologies; Wenzhou affirm shoe machine, based on the development of automatic control cutting machine.
In this, I think, Chinese shoe machine companies need to do, "strong", already has a strong foundation: we have greater flexibility, with relatively low labor, the majority of the market infrastructure, supporting a mature industry.
The future, we have to do is leading technology to meet the actual needs of customers. Energy-saving, low-carbon, environmental protection, automation and intelligence already is a big trend of Chinese shoe machine industry enterprises, the starting point are the same, who can really put in, who will be able to have more domestic and foreign markets as soon as possible.