[year-end inventory] 2015N big footwear hot event"

　[China Shoes - news of 2015 is at your fingertips in a flash, for the shoe industry, which is not too quiet for a year. China shoe net small make up for you to sort out the 2015 China N big shoe "hot debate", see what you missed?

　　A shoe factory in Kampuchea caused the strike tide over pay
Event: it is reported that located in the Manhattan special economic zone of a shoe factory workers strike began on December 16, require the manufacturer to Ming (2016) years to raise the minimum wage to $150, the result being the factory refused; unexpectedly on December 17 morning about shoe factory workers around the "lobbying" the his factory workers to join the ranks of the strike, resulting in the special economic zone about 40 factories in tens of thousands of workers to leave the job, forcing factories were forced to stop, resulting in special economic zone a factory into a state of paralysis.
Hot: GMAC says the pay rise for the strike workers has been higher than the national labor Advisory Committee recently passed the minimum wage ($140) for the next year. And that similar events will be staged almost every year, has seriously affected the mood of investors and long-term investment prospects for Kampuchea.
Commentary: pay workers who deserved reward, but drastic action, often can not get satisfactory solutions, will only worsen the situation, lose lose.

　　Global leader in the footwear industry has quietly withdrawn from China production line
Events: annual revenue of over 2700 billion global footwear manufacturing leading Baocheng, but because of China began to implement the "insurance policy", resulting in Baocheng increased operating costs and quietly to pull out of the Chinese market and the production transferred to the center of gravity in Southeast Asia, R & D center is back in Taiwan.
Hot: Dongguan Taiwan Association Long Qu collar said, Dongguan Taiwanese heyday has nearly seven thousand home; now all that was left 5 and after the impact of the strike last year, Dongguan foreign almost a hundred percent to pay social insurance and payment series still increase in, no longer enjoys preferential tax regimes, and Taiwan business cost burden weight would have run away.
Commentary: business people, most of all to the interests of par. When interests are threatened, the transfer is It's only human.

　　BELLE and other brands crazy collapse of the people in advance to go home for the Chinese new year?
Events: all over the country are staged a large number of garment brand store closures, including seven wolves, Bosideng, Lang, Belle, Giordano, Anta, joeone (601566).
Hot: textile and apparel industry employment population has incomparable advantage. According to statistics, in 2007, China's textile and garment industry upstream and downstream industry chain to absorb the total employment population up 1.7 billion, deserved to become stable employment Dinghaishenzhen.
Today, in Southeast Asia and Europe and the United States and other competitors before and after blocking, China's textile and apparel industry in 2015 on the first half of the negative growth. With shoes and apparel textile industry to accelerate the withdrawal of Chinese and a large number of enterprise bankruptcy. The next two years of industry reshuffle and life will be very tragic. As for the 170 million employment population, there will be tens of millions of people a few months ahead of the Chinese New Year back home, only God knows!
Commentary: 170 million employment population, no place, really let people worry. This year is to go home for the Chinese new year, next year?

　　Jingdong shop was closed without warning Rawlinson
Events: October 29, Jingdong announced today said it would close men's brand wood Linsen in Jingdong shop, the two sides forever no longer cooperation. December 15, afternoon news, according to friends microblogging broke the news, following the double 11 Jingdong "wood Linsen official flagship store to make" closed shop, and forever no longer cooperation "punishment, the Zhou Jingdong in keyword search on" wood Linsen "shielding, hundreds of wood Linsen dealers is Jingdong" ban ".
Hot: wood Linsen audible through the microblogging, "Jingdong although invested a lot of manpower and resources, but the input and output is not directly proportional to, the number of customers just other platforms a fraction." And counter that Jingdong implementation of hegemony.
In this regard, the industry veteran who also pointed out that electricity supplier industry from the business perspective, forcing businesses to stand in a queue is very childish, but also contrary to the basic business ethics.
Commentary: investment and return to become proportional to, there will be more or less; business for business, is very important.

　　China stock 1000 stock limit stock shoes (Figure) complete failure
Events: 10 shoe shares fell 10% will have six [Li Ning: 11.51% decline; Saturday: 10.01% decline; shares in Thailand and Asia: a 10% decline; Red Dragonfly: a 10% decline; Belle International: 9.99%; Aokang International: 9.99% decline; Daphne International: decline 8.2%; Anta Sports: Fall amplitude 5.74%; nine Hing Holdings: 5.11 percent decline; thousands of degrees: the decline of 3.90%].
Hot: Valuation and the industry's major risk, Anta price quite 2015 and 2016 forecast earnings rate of 17 times and 14 times; material Li Ning next year can achieve breakeven; Belle price quite 2015 and 2016 forecast earnings ratio 12 times and 11 times, higher than the average level in Hong Kong listed peers. Overall, the risk of the industry, including clothing business is too large, in the face of competition from the international industry, and failed to launch the flow of products.
Commentary: the stock market, this year is not calm, not to mention the turbulent shoe.

　　UNIQLO event why fire? Heroine "mystery lie"
Event: the night of July 14th, a video of the UNIQLO news in the microblogging heat transfer, a lot of people think it is UNIQLO advertising. However, when users open the video, can not help but group stay, turned out to be a pair of men and women in the dressing room, UNIQLO indecent video.
Hot: China shoes tunnels passenger that return to two words: experience, which has become the line of traditional and online businesses businesses indisputable o2o closed loop "Achilles heel" at. Experience is cool, the consumer has become a new culture. Once the root sprout, the market's ecological chain will happen not to reverse the changes.
Commentary: marketing is all brand products should be interested in, in the shoe industry is no exception, so UNIQLO event was included in the [2015 China n big shoe "hot events".

　　[Huidong] run away tide nearly 60 shoe factory payment was swept away
Events: on May 30, Guangzhou Kaisheng Shoes Trade Co., Ltd. (hereinafter referred to as "Kaisheng company) of the legal representative, business merchandiser suddenly lost contact, Huidong nearly 60 Chinese factory owners to verify the situation after confirmed, the firm's boss" foot ". At present, the factory owner has been to the Huidong County Public Security Bureau of economic investigation team report. It is reported that the amount may be nearly 20 million yuan.
Hot: China shoes industry observers Yi Lan: not happy, is more chilling. Wallow in this industry are aware of shoes today's situation, some people choose to escape the preservation of their own, some difficulties, in a difficult transition and save everyone. However, at a glance; who wins and who loses one.
Commentary: 2016 no longer sincerely hope that this kind of news! (Chinese shoes Network - the most authoritative professional footwear information center. )